Page 10 - Ranui Angus Sale Catalogue eBook
P. 10

      AngusPure NZ has teamed up with 89
      Angus studs who share in our vision -
      to focus on the end consumer. This stud is
      proud to be named as one of them, and by
      using the finest genetics and implementing
      best management practice they can help
      you produce more premium quality Angus beef.
      Only our AngusPure Partner studs display these devices in their
      sale catalogues. They indicate bulls endorsed by AngusPure NZ.


      AngusPure continues to endorse bulls for sale that are in the top 40% of the breed
      for AngusPure index. This index gives commercial farmers confidence that by using
      this selection tool, bulls are most likely to leave progeny with superior carcase
      quality and at the same time achieve desirable outcomes for self replacing herds,
      as the AngusPure index still rewards cattle with strong maternal attributes like
      calving ease, scrotal and growth, along with carcase weight. To qualify for the ‘A’
      endorsement, bulls must meet a minimum AngusPure index of +$143.
      These bulls will be => +$143 for AngusPure index.
            FOR MARBLING

      In addition to the ‘A’, and to assist bull buyers who wish to select for more marbling
      we are rewarding those animals that are in the top 25% of the breed for AngusPure
      index and who also have their marbling EBV (IMF) in the top 50% as well. These bulls
      will be awarded an ‘A+’ endorsement. Marbling is one of the very highest eating
      quality attributes and is necessary in order to meet some of the highest premium
      requirements for our new program, AngusPure Special Reserve. To qualify for the ‘A+’
      endorsement, bulls must meet a minimum AngusPure index of +$158. They must
      also meet the minimum marbling requirement of +1.7 for IMF
      These bulls will be => +$158 for AngusPure index and => + 1.7 for IMF EBV.
      AngusPure recognises the need to lift the amount of marbling in our New Zealand
      cow genetics, in order to fill the requirements of consumers going forward. Marbling
      has two critical components; genetics and feeding. Feeding on a rising plane of
      nutrition is vital but without the genetics these attributes will not be able to
      express themselves.

      •  Exclusive access to sell Angus cattle  •  Access to the latest genetics
       in the monthly AngusPure Cattle   and information needed to produce
       Sale, hosted by bidr®, New Zealand’s   quality beef
       leading online trading platform
                             •  Support from AngusPure NZ
      •  Receive The Monthly Rump,   •  Access to sponsor giveaways from
       the AngusPure Partner’s newsletter   Gallagher, Nufarm, Norwood, Zoetis,
       via email
                               Allflex NZ and Rabobank
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