Page 5 - Waitangi Catalogue ebook
P. 5

Our Philosophy

       Here at Waitangi Angus we believe that the basics of your Beef Breeding programme
       should be taken care of by us, in that all the bulls for sale are structurally sound, from
       a commercially farmed Cow herd of which fertility and reproductive performance is
       expected, along with good temperament and constitution.  That is our job… We know
       our Bulls shift and adapt well

       As a bull buyer the decisions you make are reflected in the progeny you breed and
       market. EBV’s combined with genomics enhance the information you have available to
       influence the direction and financial rewards of your programme. Combine this with
       your feed quality and management practices to optimize your opportunities.
       It is exciting to see a number of players in our meat industry now recognizing superior
       carcasses and developing programmes to reward those suppliers who produce them,
       marbling plays a key part in those rewards
       This genetic information works in many other farming industries, ie chicken, dairy, pork,
       turkey to name a few where the gains in animal performance have been significant and
       financially rewarding. The Beef industry is no different, Progeny tests in the US, Australia
       and now here confirm this.  Use this information and technology to move and enhance
       your Breeding Programme to where you want to go, be it producing top weaners or
       finishing high end premium cattle. This is called using the Waitangi advantage
       There is no doubt that there will be increasing competition and pressure on our
       farming management systems from social, animal welfare, environmental, feed efficiency
       perspectives. Consumer expectations through choice and technology will be greater, if
       we are to grow and sustain our premium NZ Products, we should be using these tools
       along with good farming practice.
       We recently were finalists in the Northland Ballance Farm Environment awards, this
       helps to confirm our commitment to business sustainability, that you can also leverage
       off as part of your farm profile.     Focus on the end consumer, this is the name of the
       game
       “We are a consumer orientated breeding programme using proven performance
       genetics to enhance commercial returns for our clients”


       If we can be of any assistance in aiding your bull selection,
       explanations or in any other matters please ask

       Kind regards
       Waitangi Angus


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