Page 6 - Waitangi Catalogue ebook
P. 6


       AngusPure NZ has teamed up with 89 Angus studs who share in our
       vision - to focus on the end consumer. This stud is proud to be named
       as one of them, and by using the finest genetics and implementing best
       management practice they can help you produce more premium quality
       Angus beef.
       Only our AngusPure Partner studs display these devices in their sale
       catalogues. They indicate bulls endorsed by AngusPure NZ.


       AngusPure continues to endorse bulls for sale that are in the top 40% of the breed for AngusPure index.
       This index gives commercial farmers confidence that by using this selection tool, bulls are most likely to
       leave progeny with superior carcase quality and at the same time achieve desirable outcomes for self
       replacing herds, as the AngusPure index still rewards cattle with strong maternal attributes like calving
       ease, scrotal and growth, along with carcase weight. To qualify for the ‘A’ endorsement, bulls must meet a
       minimum AngusPure index of +$143.
       These bulls will be => +$143 for AngusPure index.


       In addition to the ‘A’, and to assist bull buyers who wish to select for more marbling we are rewarding
       those animals that are in the top 25% of the breed for AngusPure index and who also have their
       marbling EBV (IMF) in the top 50% as well. These bulls will be awarded an ‘A+’ endorsement. Marbling
       is one of the very highest eating quality attributes and is necessary in order to meet some of the
       highest premium requirements for our new program, AngusPure Special Reserve. To qualify for the
       ‘A+’ endorsement, bulls must meet a minimum AngusPure index of +$158. They must also meet the
       minimum marbling requirement of +1.7 for IMF
       These bulls will be => +$158 for AngusPure index and => + 1.7 for IMF EBV.
       AngusPure recognises the need to lift the amount of marbling in our New Zealand cow genetics, in
       order to fill the requirements of consumers going forward. Marbling has two critical components;
       genetics and feeding. Feeding on a rising plane of nutrition is vital but without the genetics these
       attributes will not be able to express themselves.

       • Exclusive access to sell Angus cattle in the   • Access to the latest genetics and information
         monthly AngusPure Cattle Sale, hosted by bidr®,   needed to produce quality beef
         New Zealand’s leading online trading platform
                                            • Support from AngusPure NZ
       • Receive The Monthly Rump, the AngusPure   • Access to sponsor giveaways from Gallagher,
         Partner’s newsletter via email       Nufarm, Norwood, Zoetis, Allflex NZ and
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