Page 16 - Ariki ebook

ANGUSPURE PARTNER STUD
AngusPure NZ has teamed up with 89
Angus studs who share in our vision -
to focus on the end consumer. This stud is
proud to be named as one of them, and by

using the nest genetics and implementing
best management practice they can help
you produce more premium quality Angus beef.
Only our AngusPure Partner studs display these devices in their
sale catalogues. They indicate bulls endorsed by AngusPure NZ.

ANGUSPURE ENDORSED BULLS

AngusPure continues to endorse bulls for sale that are in the top 40% of the breed
for AngusPure index. This index gives commercial farmers con dence that by using

this selection tool, bulls are most likely to leave progeny with superior carcase
quality and at the same time achieve desirable outcomes for self replacing herds,
as the AngusPure index still rewards cattle with strong maternal attributes like
calving ease, scrotal and growth, along with carcase weight. To qualify for the ‘A’
endorsement, bulls must meet a minimum AngusPure index of +$121.
These bulls will be => +$121 for AngusPure index.
EXTRA ANGUSPURE ENDORSEMENT
FOR MARBLING

In addition to the ‘A’, and to assist bull buyers who wish to select for more marbling
we are rewarding those animals that are in the top 25% of the breed for AngusPure
index and who also have their marbling EBV (IMF) in the top 50% as well. These bulls
will be awarded an ‘A+’ endorsement. Marbling is one of the very highest eating
quality attributes and is necessary in order to meet some of the highest premium
requirements for our new program, AngusPure Special Reserve. To qualify for the
‘A+’ endorsement, bulls must meet a minimum AngusPure index of +$141.
They must also meet the minimum marbling requirement of +1.8 for IMF
These bulls will be => +$141 for AngusPure index and => + 1.8 for IMF EBV.
AngusPure recognises the need to lift the amount of marbling in our New Zealand

cow genetics, in order to ll the requirements of consumers going forward. Marbling
has two critical components; genetics and feeding. Feeding on a rising plane of
nutrition is vital but without the genetics these attributes will not be able to
express themselves.
ANGUSPURE PARTNER STUD CLIENT BENEFITS
• Exclusive access to sell Angus cattle • Access to the latest genetics
in the monthly AngusPure Cattle and information needed to produce
Sale, hosted by bidr®, New Zealand’s quality beef
leading online trading platform
• Support from AngusPure NZ
• Receive The Monthly Rump, • Access to sponsor giveaways from
the AngusPure Partner’s newsletter Gallagher, Nufarm, Norwood, Zoetis,
via email

All ex NZ and Rabobank