Page 51 - Martin Farming Angus 2021 Catalogue eBook
P. 51

ANGUSPURE PARTNER STUD

       AngusPure NZ has teamed up with 88 Angus studs who share in our vision - to focus on the end consumer.
       This stud is proud to be named as one of them, and by using the finest genetics and implementing best
       management practice they can help you produce more premium quality Angus beef.
       Only our AngusPure Partner studs display these devices in their sale catalogues. They indicate bulls endorsed
       by AngusPure NZ.
                                                 EXTRA ANGUSPURE ENDORSEMENT
            ANGUSPURE ENDORSED BULLS             FOR MARBLING
       AngusPure continues to endorse bulls for sale that are in the top 40%   In addition to the ‘A’, and to assist bull buyers who wish to select for more
       of the breed for AngusPure index. This index gives commercial farmers   marbling we are rewarding those animals that are in the top 25% of the
       confidence that by using this selection tool, bulls are most likely to leave   breed for AngusPure index and who also have their marbling EBV (IMF)
       progeny with superior carcase quality and at the same time achieve   in the top 50% as well. These bulls will be awarded an ‘A+’ endorsement.
       desirable outcomes for self replacing herds, as the AngusPure index still   Marbling is one of the very highest eating quality attributes and is
       rewards cattle with strong maternal attributes like calving ease, scrotal and   necessary in order to meet some of the highest premium requirements
       growth, along with carcase weight. To qualify for the ‘A’ endorsement, bulls   for our new program, AngusPure Special Reserve. To qualify for the ‘A+’
       must meet a minimum AngusPure index of +$120.   endorsement, bulls must meet a minimum AngusPure index of +$141.
       These bulls will be => +$120 for AngusPure index.  They must also meet the minimum marbling requirement of +1.7 for IMF
                                            These bulls will be => +$141 for AngusPure index and => + 1.7 for
                                            IMF EBV.
                                            AngusPure recognises the need to lift the amount of marbling in our New
                                            Zealand cow genetics, in order to fill the requirements of consumers going
                                            forward. Marbling has two critical components; genetics and feeding.
                                            Feeding on a rising plane of nutrition is vital but without the genetics these
                                            attributes will not be able to express themselves.









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                                                      Kim Lowe

                                                     ANGUSPURE NATIONAL
                                                      TERRITORY MANAGER







       Mobile: +64 27 550 4018  Phone: +64 6 835 8221   Email: kim@anguspure.co.nz
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