Page 16 - Atahua Angus Sale 2021 ebook

ANGUSPURE PARTNER

AngusPure NZ has teamed up with 88 Angus studs who share in our
vision - to focus on the end consumer. This stud is proud to be named as

one of them, and by using the finest genetics and implementing best
management practice they can help you produce more premium quality
Angus beef.
Only our AngusPure Partner studs display these devices in their sale
catalogues. They indicate bulls endorsed by AngusPure NZ.

ANGUSPURE ENDORSED BULLS

This index gives commercial farmers confidence that by using this selection tool, bulls are most likely
to leave progeny with superior carcase quality and at the same time achieve desirable outcomes for
self replacing herds, as the AngusPure index still rewards cattle with strong maternal attributes like
calving ease, scrotal and growth, along with carcase weight. To qualify for the ‘A’ endorsement, bulls
must meet a minimum AngusPure index of +$120.
INSPECTION WELCOME
These bulls will be => +$120 for AngusPure index.
ATAHUA FARM LTD
EXTRA ANGUSPURE ENDORSEMENT FOR MARBLING Alan Dalziell (06) 328 9784 Colin Dalziell (06) 328 5011
Mobile: 027 629 8954
Email: atahua.angus@farmside.co.nz
In addition to the ‘A’, and to assist bull buyers who wish to select for more marbling we are rewarding
those animals that are in the top 25% of the breed for AngusPure index and who also have their PGG WRIGHTSON
marbling EBV (IMF) in the top 50% as well. These bulls will be awarded an ‘A+’ endorsement. Marbling
is one of the very highest eating quality attributes and is necessary in order to meet some of the Callum Stewart, National Genetics Manager and Auctioneer
highest premium requirements for our new program, AngusPure Special Reserve. To qualify for the Mobile: 027 280 2688
‘A+’ endorsement, bulls must meet a minimum AngusPure index of +$141. They must also meet the Ryan Shannon, 0275 650 979
minimum marbling requirement of +1.7 for IMF
Maurice Stewart, Livestock Manager Mobile 027 246 9255
These bulls will be => +$141 for AngusPure index and => + 1.7 for IMF EBV.

AngusPure recognises the need to lift the amount of marbling in our New Zealand cow genetics, in

order to fill the requirements of consumers going forward. Marbling has two critical components;
genetics and feeding. Feeding on a rising plane of nutrition is vital but without the genetics these
attributes will not be able to express themselves.

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